Is the American Housing Market Healthy?

Is the American Housing Market Healthy?

Last month, Fannie Mae – a perennially reliable source we trust – found a 5 percent-point drop in Americans’ home buying confidence from a month prior, and an 8 percent-point drop from a year ago. At the same time, reported sentiment of “now as a good time to sell a home” shot up 21 percentage points year-over-year.

What Do Homebuyers Think of The Mortgage Industry?

What Do Homebuyers Think of The Mortgage Industry?

It’s a popular time for new year resolution, so how about a little self-assessment of the mortgage industry? We have always wondered what homebuyers think of mortgage lending, so we asked 1,019 of them for some feedback in the latest ValueInsured Modern Homebuyer Survey.

Tax Cuts and Jobs Act: Impact on Housing

Tax Cuts and Jobs Act: Impact on Housing

The Tax Cuts and Jobs Act was signed into law Friday, December 22, 2017. While it's still too early to judge one way or the other how this new legislation will impact the housing market and real estate industry, we urge all consumers to remain aware and informed. 

Top 5 Reasons Millennials Are Not Buying Homes – Yet

Top 5 Reasons Millennials Are Not Buying Homes – Yet

Coming out of the last housing crisis, an urgent priority for the housing industry was to expand the market by getting more Millennials to buy homes. That vision has not exactly panned out. Last year, Millennial homeownership rate dropped to the lowest level recorded in over 5 decades. As the economy improved and Millennials continued to age, earn more, and start their own families, that dismal figure has rebounded to the current 35.3%, but it is still near 10 percentage points lower than a decade ago.

Move Over Washer and Dryer, Americans Want to Protect Their Home Down Payment

Move Over Washer and Dryer, Americans Want to Protect Their Home Down Payment

Many Americans have been fortunate enough to enjoy the unforgettable experience of buying a home and others look forward to that important milestone. After deciding on a dream home to buy, homebuyers start to tackle that long to-do list to take care of their new home and maximize enjoyment of their new nest.

Top 5: What Keeps American Homebuyers Up At Night?

Top 5: What Keeps American Homebuyers Up At Night?

We can all agree that home buying is a rewarding and exciting journey, but it’s not without bumps along the way and anxious moments. While 78% of all non-homeowners in America say they want to buy a home (ValueInsured July 2017 Modern Homebuyer Survey), 72% of potential homebuyers say they expect to experience stress during the home-buying process.

Once and For All: The American Dream Is Alive and Meaningful

Once and For All: The American Dream Is Alive and Meaningful

We don’t know when it began, but the American Dream seems to have earned itself a bad name, or at least the accusation of being irrelevant. We all have heard the American Dream is dead –herehere, and here – in too many headlines to list; a report just released last week declared 75% of Americans are losing faith in the Dream, and that just 1 in 5 say they are living it.

Is the Housing Industry Ready for this Next Generation of Homebuyers?

Is the Housing Industry Ready for this Next Generation of Homebuyers?

Many industries have been betting heavily on Millennials as their movers and shakers. Want box-office successes? Make a blockbuster Millennials would want to watch. Marketing electronics, cars, sodas, or vacation experiences? Make sure they appeal to Millennials, the largest generation in U.S. history and the lead consumers and influencers for seemingly all things. But how about housing? Nope – at least not yet.

The Nomadic Millennials

The Nomadic Millennials

Millennials do not want to live in the same white picket-fence house for 40 years – it’s fair to say this is something that has been safely established. But a few recent reports and the latest ValueInsured Modern Homebuyer Survey provided new insights that shed more lights on this next-generation cohorts, their priorities, and how that may affect their plans to become homeowners.

Down Payment Protection Sees Traction in Mid-Atlantic Market

Down Payment Protection Sees Traction in Mid-Atlantic Market

After an initial launch in January, First Heritage Mortgage’s new Mortgage +Plus℠ program is seeing significant growth heading into the Spring buying season. As the only mortgage company to offer loans with down payment protection in the Maryland, Virginia and North Carolina markets, First Heritage Mortgage remains focused on delivering positive, pro-homebuyer down payment protection solutions within its fast-paced mortgage service area. 

What About Gen-X Homebuyers?

What About Gen-X Homebuyers?

Gen-Xers may not be as sensational – or visible – a generation compared to Millennials. They are certainly not as large in size. But consider this: Gen-Xer have disproportionate purchasing power, having earned 31% of total U.S. income last year at just 25% of its population. Gen-Xers are also the glue of the sandwich generation, most likely to be the key household decision-maker and fiscal influencer in a multi-generational household.

How can first-time homebuyers afford to buy in this heated market? Ask your parents.

How can first-time homebuyers afford to buy in this heated market? Ask your parents.

This may be what the gold rush felt like, except it is now a rush to buy homes. We keep hearing housing demand is high, inventory is tight. Some headlines even describe homebuyers as "panicking" to rush to buy homes, or rushing to lock in low rates. Yes, if you have been paying attention to recent reports, you may have seen the word “rush” used frequently when describing today’s home buying activities.

Homebuyer Confidence: How to Bring More Buyers Off the Sidelines

Homebuyer Confidence: How to Bring More Buyers Off the Sidelines

Even in the current bullish housing climate, homeownership rate is still at historic low. For every homebuyer participating in a bidding war, there are more staying on the sidelines, concerned about buying too high, and waiting for the market to have a correction. Truth is, buying a home is historically an excellent investment; but the market goes up in peaks and valleys, not in a perfectly straight line pointing upward. Homebuyers always ask, “is this a good time to buy?”